Today, we’re very happy to present the first episode of “The Role of Innovation and Technical Advancement,” a session recorded at Re:co Symposium this past April. This session explored and evaluated advances in innovation positioned to make an impact within our industry as we work to resolve the coffee price crisis. How does a living thing get to be the way it is? How does a coffee come to taste the way it tastes? How does the plant's blueprint for what's possible—its genetics—interact with complex and changing environments to produce flavor in the cup? In today’s episode, Hanna Neuschwander, Director of Communications at World Coffee Research, describes a major global trial underway designed to help us understand how coffee genetics interact with the environment, and a new study that will let us see how these things impact coffee flavor and chemistry. You'll also hear an exciting announcement by SCA's Chief Research Officer, Peter Guiliano, which ties into the big question this episode explores: How can we harness scientific understanding to “make coffee better” and open up new avenues for farmer profitability? Special Thanks to Toddy This talk from Re:co Seattle is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/54/reco-podcast-hanna-neuschwander-on-unlocking-coffees-flavor-code-s5-ep-1/ - Watch the full Re:co video on YouTube: https://youtu.be/XDeqekdV6-A - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents  0:00 Introduction Peter Giuliano Introduces the Coffee Science Foundation 3:00 The story of how scientific research in mushrooms and communication with the mushroom industry led to increased demand for mushrooms 9:00 Why the specialty coffee industry needs the Coffee Science Foundation 12:00 How the Coffee Science Foundation will function and what it needs from the specialty coffee industry Hannah Neuschwander on Coffee Flavor 15:45 An explanation of Genetics-by-Environment Interaction (GEI): How the genetic potential of a coffee bean is expressed in its environment and why it matters 21:30 How does GEI interaction affect cup quality? 26:50 Explaining the global GEI trial to get this data 31:30 How the trial will measure flavor differences by measuring volatile organic compounds and by using WCR’s sensory lexicon 34:15 How this trial and the academic research will be coordinated across the world 39:00 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message