Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach Links Mentioned: * www.fubbi.co * www.backlinko.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Books Mentioned: * Content Hacking: How Companies Are Achieving Explosive Growth With Content Related Episodes: * 061. Why Attention Is The New Currency — With Kevin Rogers * 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search * 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing * 040. Eisenhower Matrix – How To Use The 4-Quadrant Matrix For Business Success Ash Roy and Alexi Neocleous Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Alexi 00:00 Cause if you can understand and crystallize the intent behind the search, you can start to predict behavior. Yes. That's a whole separate thing that I'm not even gonna try and get into. Now, this is where you have an incredible advantage. If you really understand your audience's intent, you could start to anticipate what they're gonna think or what they're gonna search for. Ash Roy 00:24 Welcome back to the productive insights podcast. My name is Ash Roy. I am the founder of www.productiveinsights.com and the host of the Productive Insights podcast. And I am delighted to have a very special guest today. And his name is Alexi Neocleous and he is the founder of fubbi.co. He's also the author of this very cool book called content hacking, which I received when I attended the superfast business live event recently in Sydney. And it is filled with awesome little tips and tricks I highly recommended. So Alexi is a master copywriter and he's also elicited a response from Warren Buffet, a personal response. Alexis view is that if you can say the right thing in the right way, you can achieve almost anything. So we'll be talking about that a bit later in this episode and really excited to welcome Alexia to the podcast. So welcome Alexi Alexi 01:20 Hi Ash. Good morning. How are you? Ash Roy 01:22 Good, great to have you here, man. Alexi 01:24 Thank you. Ash Roy 01:26 So, Alexi, we’ve been talking about content hacking in the past and you’ve talked about how you can create great quality content using the strategies explained in this book, which has very little fluff. It’s very actionable stuff, again, are highly recommend it.