Earlier this year, smart data capture firm Scandit raised $150 million in a Series D  round, providing the company with a valuation north of $1 billion, a valuation that despite recent market upheavals, still holds.

But how do three researchers at ETH Zurich spin out a company that in just 13 short years grows from an idea in a lab to one that's trusted by 5 of the top 10 Fortune 500 companies, and has a client roster with just about every household brand you can think of?

I sat down with Scandit co-founder and CEO Samuel Mueller, Ph.D. to find out. Along the way Samuel discusses what pitfalls fledgling European startups can avoid when going global, and how to course correct the "oh shit" moments.
 
We also get to know a bit more about the man driving the company in the lighting round, and crucially, Samuel weighs in on one of the most pressing questions of our modern era: when it comes to chocolate which country lays claim to the crown, Switzerland or Belgium?

All this and more with Scandit's Samuel Mueller!