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Purpose 360 with Carol Cone
Trailer
Bonus
Episode 102
Season 1
Growing More Good with ScottsMiracle-Gro
No one wakes up on a Saturday morning eager to purchase garden and lawn control products, and ScottsMiracle-Gro knows that. Consumers buy these products to use on something that they enjoy — their vegetable garden, their flowers, or the lawn their kids play on.
That’s why ScottsMiracle-Gro’s purpose is to bring goodness to every person and every patch of the Earth. This applies to the next generations of gardeners, too: ScottsMiracle-Gro is encouraging childrens’ love for the outdoors through gardening programs in an effort to nurture future stewards of the environment.
Jim King, EVP and CCO of ScottsMiracle-Gro, has returned to Purpose 360 to share an update on the company’s purpose commitment, GroMoreGood.
Listen for insights from Jim on:
- How ScottsMiracle-Gro makes purpose “sticky” to engage employees, connect with consumers, and support future stakeholders.
- Why organizations require executive leader buy-in and commitment to live their purpose.
- How employee engagement and storytelling drive authenticity and trust in purpose.
- If you can’t live and be your purpose, then you should move on from it.
Links & Notes
- About ScottsMiracle-Gro
- Jim King on LinkedIn
- GroMoreGood
- Associates on GroMoreGood Everywhere
- [Associates on GroMoreGood for Others](https://youtu.be/wpXtmHDDVHE
- ScottsMiracle-Gro Campus
Chapters
- Welcome to Purpose 360
- Jim King from ScottsMiracle-Gro
- Evolved Purpose
- Actions to Embed Their Purpose
- Predictive Analytics
- Feeling Good About a Brand
- Growth
- GroMoreGood
- Employees
- The Pandemic
- Initiatives
- Learning by Listening
- Gro1000
- Being Embedded
- HeadStart
- Partnerships
- The Journey for Your Own Purpose
- Insights Regarding Embedding
- Last Thoughts & Wrap-Up