If you have a fear of cold calling, or you manage people who do, then this is the episode for you.
Refract's Co-Founder and Head of Sales Rich Smith and I discuss one of the main factors holding sales people back from being truly successful - cold call reluctance, and how to get over it.
In this episode:
+ How does a fear of cold calling manifest itself, both within us and in the staff that we manage
+ What are some of the factors that increase and decrease that fear of cold calling
+ Rich shares how he got over his own cold call reluctance when he was starting out his sales career
+ We discuss leading from the front, creating a culture that embraces cold calling
+ Getting great fit hires and managing expectations around cold calling from the start
+ And much more besides