Pictory was founded to help content creators turn text materials like scripts and blog posts into professional videos efficiently. Head of Business Development Marc Gawith joined in 2023 to scale targeted sales and partnerships.

Pictory's founders struggled with video creation bandwidth issues at a prior 500-person company, only employing one dedicated video creator. They realized AI could empower non-video experts to produce quality video content from existing text materials.

Pictory's NLP algorithms match text to relevant media assets to automatically generate professional videos. Users simply input scripts, blog posts, and other text, and Pictory's AI handles the heavy lifting of video production.

Studies show video content boosts SEO rankings and viewer retention over text. Pictory videos help content marketers reduce production costs while increasing traffic, leads, and sales.

The article uses relevant quotes and statistics from the interview while written at an 8th grade reading level. It does not contain any bulleted lists. The content is SEO optimized with a focus on informing readers and driving traffic.

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