Crossing the Enterprise Chasm
Trailer
Bonus
Episode 10
Season 1
How focusing your efforts on the correct buyer persona will scale your business
In this episode, WorkOS CEO Michael Grinich and Vinay Hiremath who's the Co-Founder, CTO, and VP of People at Loom, talk about Loom's journey. They discuss how it started out as a tool that empowered individuals and small teams to being a part of large companies' cultures. They go over what went well and what could've been done differently.