Voice of FinTech®
Trailer
Bonus
Episode 230
Season 3
Nuances of Marketing in Financial Services with Alexandra Levis, President of Arro Financial Communications
- Alex's background and journey to Marketing in Financial Services
- Challenges Alex had to face running a company that's at the intersection of marketing and traditional finance
- Best marketing tools to focus on? Digital marketing, SEO, PR?
- Does one still need a website to promote their business?
- Key clients - large companies vs. FinTechs; how do they differ?
- How can FinTechs create a robust marketing plan on a budget? Should FinTechs try to build a B2C brand, or are they better off going through the B2B route?
- Many entrepreneurs would love to build another platform. How do you overcome a cold start problem, though?
- The most significant changes in financial marketing over the last few years?
- Recommended for to aspiring FinTech entrepreneurs, related to Marketing: Hegarty on Advertising
- Best way to reach out: alevis@arrocomm.com