The Sirkin Research Podcast
Trailer
Bonus
Episode 61
Season 1
Demand Research 101
Long Story Short is now the Sirkin Research Podcast. Jeff introduces Victoria Gamlen as permanent co-host of the show going forward. Victoria turns the tables and interviews Jeff about his career - what led to the founding of Sirkin Research, their positioning, and breakdowns of a few case studies. Here are a few other topics discussed:
- What is demand research and how is it different from market research? (20:58)
- How to create content for the entire customer journey from original research (25:55)
- Why 80% of the business value comes from the last mile of getting to know your buyers (14:01)
- How a subtle change in product name led to a 5x increase in natural search traffic and a $200M exit for FamilyWize (12:37)
- How Sirkin Research helped Trustpilot prove their value proposition and reach IPO (44:50)
- Crafting targeted messaging to multiple personas and buyer roles (32:36)