Going after the promise of a large market is a common mistake. By defining your Ideal Customer Profile, you can focus down from the Total Addressable Market to your Serviceable Addressable Market and finally to your Obtainable Addressable Market where you'll encounter a higher win-rate due to specialization. 

In this episode we talk about the niche concept, the TAM SAM SOM methodology with its filters and signals, and how it integrates with the ICP in B2B settings.