Amy Bonsall is a head of venture design at IDEO. She currently works in the Palo Alto studio, leading a team of seven business designers. She is also an instructor in the recent IDEO’s course Designing a Business, which teaches venture design.

In the episode we covered:

• what is venture design and how it is different to lean startup,

• what is Amy looking in business design candidates,

• and how you can create prototypes that will give answers decrease uncertainty in your business or product team.

Show notes:

• 2:20 How did Amy get into design?

• 5:30 How do you get a job as a business designer (at IDEO)?

• 13:20 What skills do business designers need?

• 21:40 What is venture design?

• 28:00 How is venture design different from Lean Startup approach?

• 31:15 Behavioral vs attitudinal prototypes

• 35:10 How do you know you are making progress?

• 43:40 A good example of venture design

• 45:45 One thing about design Amy has changed her mind about