Jay Schwedelson has had an interest in direct marketing since he was a five-year-old watching his parents’ direct mail business. Today, he’s one of the internet’s top email marketing experts, but the thing he loves most about email is that you don’t need to be an expert to do it well. 

“Just get it out there,” he says. “Iterate and keep going. Consistency will win out—you will beat out 95% of everybody else you’re competing with just by being there and doing it.” 

For nearly 30 years, Jay has run Outcome Media, an agency that today offers demand generation services and email and direct mail marketing. In 2021, he launched GURU Conference to offer affordable, accessible marketing education to business owners and marketers. 

On this episode of Be a Marketer, Jay and host Dave Charest, Director of Small Business Success at Constant Contact, discuss what’s most important for email marketing in 2024. Jay also offers his top tips and resources for business owners looking to tap into the power of email. 

👉 Check out the email marketing conference mentioned in this episode: GURU 2024

☕ What he does: Jay is a lifelong entrepreneur and the founder and CEO of Outcome Media and GURU Events. He is an expert in email marketing who also started SubjectLine.com, the free subject line testing service for email marketers. 

💡 Key quote: “Email is the most important thing on the planet. Your email list is the most important asset in your company — no questions asked.” 

👋 Where to find him: Website | LinkedIn | Podcast