When Google tweaks their algorithm, many website owners scramble to figure out new tricks to stay on top of the search results. But not Si Quan Ong and his colleagues at SEO firm Ahrefs. 

They know whatever Google does, quality content will always be a key part of an effective SEO strategy. However, they don’t focus on posting every day or publishing timely content. Instead, they post blogs and articles that will always be relevant.

We talk about how that slow but steady evergreen approach pays off in more and higher-value traffic, as well as…