The Engage For Good Podcast with Alli Murphy
Trailer
Bonus
Episode 15
Season 1
15: Does Cause Marketing Work? The Proof is in the Brand
In today’s episode, Joe and Megan chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University, about a new study on whether social goodwill sways consumer beliefs. Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show!