Today, we’re very happy to present the first episode of “Growing Consumption: Letting Go of Sameness,” a session recorded at Re:co Symposium this past April. We’ve grown accustomed to specialty coffee consumption growing at a fast pace, but some signs indicate it may be slowing. This session convened experts to ask: What could we stand to gain if we became more diverse in our approaches and offerings?

Session Host Phyllis Johnson begins with a study by the National Coffee Association indicating that specialty coffee consumption is slowing among our current target market before bringing Red Bay Coffee’s Keba Konte to the stage. Together, they discuss how to ensure specialty coffee is a vehicle for diversity, inclusion, economic restoration, entrepreneurship, and environmental sustainability.

Special Thanks to Toddy

This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com.

Related Links

• Watch the full video
• Watch all the Re:co 2019 sessions on YouTube
• Read about our 2019 Speakers

Table of Contents

0:00 Introduction
2:15 Introduction to the Re:co series of talks about thinking differently and that gourmet coffee consumption is growing amongst American minorities, but declining amongst caucasian Americans
9:00 An introduction to Keba Konta and Red Bay Coffee and his experiencing having a multicultural leadership
32:45 Outro