5THWAVE - The Business of Coffee and Hospitality
Trailer
Bonus
Episode 8
Season 1
Achieving sustainably profitable coffee farming
While specialty coffee consumption continues to grow, it’s an unfortunate truth that for many, coffee growing does not offer a financially viable livelihood. It is also true the quality of life in these communities almost always lags behind those of coffee drinkers in western economies. This week we are exploring how three different organisations are trying to address these problems.
We’ll hear from Carlos Ortiz, Manager of Volcafe's sourcing strategy
Volcafe Way. He shares how his company is prioritising farmer sustainability in its sourcing practices.
Catherine David, Head of Commercial Partnerships at
Fairtrade Foundation offers insights on why it makes sense for business operators to provide certified coffees.