Listeners, we're back this week with Patty Delgado.

Patty Delgado is the 30 year old founder, CEO and designer of Hija De Tu Madre, a Latina lifestyle brand. Hija de tu Madre designs apparel, accessories, and stationary for women that take their culture everywhere.The daughter of two Mexican immigrants, Delgado always had a hunger for culture, belonging and representation. So in 2016, with $500 and a mission to make fashion more inclusive of the modern Latina experience, Delgado launched Hija de tu Madre.The self-taught designer, is committed to incorporating her multicultural identity in every product she creates. Today, the self-funded company has sold to over 30 countries, and continues to prove to the world that Latinx is the new mainstream.

During this episode we talked about:

04:06 - Growing up ‘rockera’

07:27 - Being the oldest child

08:56 - Choosing her college major

15:29 - Wanting to connect with her heritage

15:40 - Graphic design wasn’t fun anymore

19:41 - Freelancing

23:09 - Visiting that younger Patty

26:45 - Being a 'no sabo' kid

29:04 - On Hija De Tu Madre

29:14 - Her first product

33:30 - Still persevering

36:04 - Burnout

39:49 - ‘Keeping our finger on the pulse’

44:10 - Building a lifestyle brand

48:08 - Her parents support

 

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