In this interview I talk to Mike Gammarino of Bluprint Partners. Mike founded Bluprint Partners in 2017 to help emerging eCommerce brands build operations that scale. Prior to Bluprint, he served as the internal operator on the founding teams at BeachMint and The Black Tux; both VC-funded startups in Los Angeles.

Mike covers a lot of ground in this interview. He gives us an overview of what it is like working in the world of physical products, and the opportunities he identified that pushed him in the direction of starting Bluprint Partners. Despite the different markets in physical and digital products the business fundamentals that go into identifying, starting, and building a productized service are universal. There is a lot to learn in this episode. (2:05)

Enjoy!

Key Takeaways

[11:00] - Understand the language of your target market and optimize your offerings to represent the result they expect to see.

[21:00] - Sometime is can be difficult to identify what to productize in a service. Offer a less productized offering as a method for gathering more experience and data.

[30:00] - Paid discovery has a lot of benefits for you as a business, but it is a good idea to make sure that you are also delivering something that provides value for your client regardless of moving forward with them or not.

If, you're sick of the client services treadmill there is a better way, Productized Services. That's why I built Productize. It's a private community and training program for people like you and me.

Join our private slack, our private forum and get matched into your own small mastermind group with other members. Give and get honest, constructive feedback to grow your productized service business this year. Plus, get access to my Productized Course. It gives you everything you need to start, grow, and systematically build your productized service business.

You already get lifetime access when you signup, but get an extra 10% off here.

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