One of the most effective strategies for building loyalty with your clients is to send a handwritten note. Handwritten notes show a level of care and attention that cannot be matched by any other medium. Handwritten notes are a powerful way to make a personal connection and can be used to thank your client for their business. Handwritten notes can be sent as a thank you after a purchase, to celebrate a milestone, or to simply show appreciation for being a loyal client. The personal touch of a handwritten note will make your client feel like they are being acknowledged and valued. Rick Elmore shows how to build loyalty and show appreciation to clients by making a personal connection with them.