Discover how the media and creative teams collaborate to deliver compelling messages to rural communities. We explore the delicate balance between online and traditional media campaigns tailored to rural audiences in
"Episode 11 of Local Edge". Our guests,
Tim Beach, Media Lead at
Blue Noise Studios,
Sarah Unruh, Media Director at
McKim Sherpa, and
Lynn Hoffman, Partner, Director of Client Strategy at
Mediology, share insights on navigating the unique challenges of rural markets, the importance of local media, creative adaptation for different regions, and the synergy between creative and media teams in delivering impactful messages to rural communities.
Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.
For more information, please visit:
www.adcanadamedia.ca This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit:
www.road55.ca