In this episode of iGaming Daily, supported by Optimove, SBC’s Multimedia Editor, James Ross, is joined by Jonathan Collins, Strategic Services Team Leader at Optimove,  to recap an action-packed year of sport which included events such as the European Championships, the Olympics and Copa America.

As well as discussing their own personal highs and lows of the sporting year, John also shared some of the most interesting trends witnessed by Optimove across sports betting in 2024.

Amongst the insight shared by Collins includes the importance of starting promotions early pre-event, the focus on cross-selling within an operator's platform and why operators are missing out by not focusing on retaining ‘mid-tier’ players.

To read more about what was discussed in today's episode, click on the following links:

- Optimove's iGaming Pulse - Optimove 

Host: James Ross
Guests: Jonathan Collins

Producer: Anaya McDonald

Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.