Flaunt Your Fire
Trailer
Bonus
Episode 35
Season 1
35. Branding through a diversity, equity, and inclusion lens
Iconic brands are those you recognize right away without even having to see a logo. The shape of the package, the color of the label are dead giveaways.
On this episode, India Jackson is joined by Erica Courdae to talk about a staple brand that India grew up with and how she’s recently learned the troubling history behind its branding and marketing.
UNCOVERING THE BRAND’S PROBLEMATIC ROOTS, THEY DISCUSS:
- The role stereotypes play in subliminal brand messaging,
- How and why Black people have been portrayed to market products, and
- Why it’s critical to question the story behind a brand’s message.
Read the full show notes: www.flauntyourfire.com/theshow/35
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