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Purpose 360 with Carol Cone
Trailer
Bonus
Episode 128
Season 1
Purpose Under Pressure
Purpose has proven to be a solution for a major business challenge: The Great Resignation.
The pandemic has given us a lot to think about. Employees are rearranging their priorities to pursue greater meaning (and values-alignment) in their work, placing significant new demands on their employers.
Where does purpose fit in? Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red flags for Purpose practitioners – and tools to embed Purpose within organizations for maximum benefit.
Listen to host Carol Cone; Wendy Salomon, Managing Director of Corporate Reputation & Strategy (The Harris Poll); and Whitney Dailey, Executive Vice President of Purpose (Allison + Partners) for insights on:
- What employees expect from employers
- Why there is a disconnect between employees and leadership when it comes to purpose fulfillment
- How marketing and strategy-building functions are the least “bought in” to purpose
- Shifts that have occurred since the start of the pandemic
Resources + Links:
Chapters
- Welcome to Purpose 360
- Purpose Under Pressure
- Meet Wendy Solomon and Whitney Dailey
- Wendy's Background
- Whitney's Background
- Top Findings
- How to Embed Purpose
- Tools
- Purpose in Sales, Marketing & Strategy
- Who's Doing It Well
- Identifying Personal Purpose
- Transparency
- CEOs Refining Purpose
- Getting the Message Out
- Next Couple Years
- Advice
- Wrap Up