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Inside Marketing Design
Trailer
Bonus
Episode 8
Season 3
S03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik)
In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.
Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses.
Key Takeaways
- 02:14 - Monika’s role as Lead Marketing Designer
- 04:35 - Where the design team sits in the larger org structure
- 06:24 - How designers collaborate at Funding Circle
- 09:22 - How Monika describes the Funding Circle brand
- 13:01 - How Funding Circle produces TV commercials
- 17:56 - Working with external agencies
- 20:46 - The neon campaign
- 25:43 - The impact of Funding Circle’s most successful campaign
- 28:57 - How much of Monika’s work is print vs digital
- 30:02 - The differences between print and digital design
- 33:03 - How Funding Circle measures the success of print campaigns
- 35:28 - Monika’s biggest challenges
- 37:39 - What’s next for Monika
- 38:23 - Monika’s proudest design moment
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