You can help people and improve the world with your business… while still making money. Edward Wimmer’s Road ID product has literally saved lives and has allowed him to build a solid ecommerce company that’s been running strong for nearly 20 years. Edward considers customers first with nearly every decision, and he says profits usually follow. A big part of that is the relationships he’s been able to form with his customers. It’s an essential part of how he’s able to compete with the big online retailers like Amazon.