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And She Spoke: Women. Money. Power.
Trailer
Bonus
Episode 34
Season 1
Getting a Seat at the Table with Eleanor Beaton
Women getting a seat at the table takes ALL of us working together!
Smashing through those barriers asks us to honestly address the systemic problems that have led us to where we are today.
That means starting from the bottom up, and considering the best ways can help enhance the full diversity of female voices within the business world that are ready to be heard. And surprisingly, what needs to change in our lead generation, scaling, and social media strategies.
On this episode of “And She Spoke,” we speak with one of the women leading the charge, Eleanor Beaton – the founder of SAFI media and author of the upcoming book, Explicit Ambition: Why Women Don’t Want Power.
We address how to shift the narrative of gender equality in leadership positions, by challenging the limiting beliefs of male AND female founders and what resources are out there to make that change. We even dive into rethinking lead generation and the ethics of social media marketing.
This is an incredibly valuable and entertaining chat where we learned so much from Eleanor’s way of thinking, and hope you can join us in that conversation!
Here’s a peek at what else we discuss:
- How Eleanor’s mission began to shift the narrative of scaling and success.
- What internalized biases and systemic barriers are out there (and how to overcome them).
- Rethinking lead generation in a post-COVID world.
- Which creative marketing ideas Eleanor is excited about in the future.
- How partnerships can act like a microeconomic mutually beneficial relationship.
- Why she decided to shift her investment away from paid social media ads.
- And how Schitt’s Creek is bringing Eleanor SO MUCH JOY right now!
Resources:
- Eleanor Beaton
- Her book, Explicit Ambition: Why Women Don’t Want Power
- Power + Presence + Position Podcast
- Jennifer Barcelos on LinkedIn
- Sandy Connery on LinkedIn
This week’s Joy: The Schitt's Creek series.
This week’s Hustle: Two tools that I use every single day to support me, number 1, to have one income-generating conversation per day. The other is to do one thing every day to set up another income-generating conversation (on the phone). With discipline, this practice has a lot of impact.
Know Your Numbers
Know Your Numbers
In our business, we're big fans of financial literacy and accountability. Knowing your numbers is an essential aspect of building a successful business and inherent responsibility for any entrepreneur.
What you focus on grows, so pay attention to your money.
We use Bench for our bookkeeping. It's simple, elegant, and saves us so many hours that would otherwise be spent neck-deep in receipts on the other side of a spreadsheet.
Each month our transactions are automatically imported into Bench and we get on-demand financial reports. We even enjoy opening up our profit and loss statement to review each month. When tax time comes around, we are up to date and ready to go. And this is what Financial Empowerment feels like.