How do you build a successful tech company with no blueprint, go toe-to-toe with blue-chip competitors, and, at the same time, innovating in a dynamic marketplace that’s evolving at a rapid pace? 

And how about doing all of the above whilst engineering a unique remote workforce model that keeps customers happy, aligns with organizational goals and gives everyone a say in how things operate?That’s a mission that was both carefully handled and relished by Koray Parmaks at Telax Voice Solutions.

In this episode of A CFO’s Diary - Pathways to Growth, Koray shares his entrepreneurial journey and the core values that led his company to success.

(2:02) Koray’s entrepreneurial roots and first business venture.

(8:07) The importance of trust and shared goals in his partnership with Mario Perez.
(10:23) The importance of building trust with both customers and employees through transparency, accountability, and a culture of empowerment.
(13:50) The value of identifying and serving the customers you can truly help. Koray shares how Telax shifted its strategy to better serve its target market.
(19:58) The need for intentional effort in fostering a self-managing culture, especially in a remote work environment.
(24:12) Koray's pursuit of knowledge at Harvard Business School demonstrates the importance of continuous learning and reflection for successful leadership.
(26:48) Having a deeper purpose beyond just financial gain and creating a legacy when securing an exit. 
(30:20) Koray's advice for business success.