Marketing your business on social media can be daunting, whether you’re just starting out or you’re trying to optimize your ad performance to take your business to the next level.

Jeraud Norman of Jeraud Marketing joins India to discuss why social media marketing is so powerful, and tips and best practices so your ads get you in front of your people, not lost in the noise.

In this discussion:

• The homework you need to do before you place your first ad
• Tactics that just don’t work in today’s social advertising marketplace
• The metrics that let you write your own paycheck
• How to approach advertising on multiple platforms

Connect with Jeraud Norman:

• Jeraud Marketing
• Instagram: @jeraud_gave

Connect with India Jackson and Flaunt Your Fire:

• Flaunt Your Fire
• Instagram: @FlauntYourFire, @theIndiaJackson
• Sign up for From Implicit to Explicit: Leading Through Your Values Masterclass

Your actions for this episode:

Learn more from Jeraud about running your own social media ads. Visit PauseOnThePlay.com/community for full details and the additional benefits of belonging to our hub of entrepreneurs and change-makers connecting at the intersection of values and visibility.