The Authority Builder Podcast
Trailer
Bonus
Episode 160
Season 1
Rick Cesari | Video Marketing for Small Businesses
According to studies, viewers retain 95% of a message after seeing it in a video compared to 10% retention for text. Including a video on a landing page can increase conversions by up to 80%.
It’s no surprise that Rick Cesari is big on video marketing. And he has the background…
He’s seen this tactic work first-hand during his work helping companies like George Foreman Grill, Sonicare toothbrushes, and more make millions. But he has a passion for helping small businesses leverage video to achieve more sales and breakthrough growth.
He talks about how you should start video marketing for your business, where you should use your videos online, and more, including…
- How he helped GoPro go from 0 to $1 billion in eight years
- The vital element of any successful video
- A strategy for landing the best testimonials for your business
- The 3 best types of videos for your business and how to create them (it’s easier than you think)
- Video marketing tactics for service-based as well as product-based business models