Howard Teibel will be joining the ranks of presenters at the Unimarket NOW user conference in Nashville October 22-24. To help us get ready, event co-chair Linda Penland joins us today with all the details. Linda has been a Unimarket customer since she lead the project to roll out shared services at her own institution, Creighton University. Today on the show, we talk about the challenges of such an audacious project, the hard work of communication and establishing cultural buy-in to new processes, and building excitement and momentum around important ideas.