The New CCO
Trailer
Bonus
Episode 70
Season 1
Malice in Dallas: How Southwest Airlines’ CEO Turned a Slogan Dispute into an Armwrestling Match for the Ages
In this episode, we turn back the clock to 1992 — Southwest Airlines is helmed by their eccentric co-founder
Herb Kelleher, whose larger-than-life personality has become the stuff of legend. Hear how he and a rival CEO took an unorthodox route to settle a tagline dispute, all in the name of charity.