Endurance coaches, I know I've been hammering on about the importance of lead generation in my recent blog posts. You might even be thinking, "Enough already! We get it!"

But the truth is, many coaches still haven't grasped the full significance of this concept. Even those I deal with regularly continue to wonder why they struggle to sell their products and services when they launch them.

The reality is, you might as well skip your launch if you don't have any carefully and lovingly nurtured leads.

I'm going to give this topic one more push, in the hope that it finally clicks for everyone. I promise this will be my last post on leads for a while, but I truly believe that understanding the crucial role they play in your business success is absolutely essential.

Link to the Coaches Should Send More Emails blog mentioned in the episode

You can read the full blog here

Or watch the video version here 

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