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Talk Commerce
Trailer
Bonus
Episode 206
Season 1
Unleashing the Power of SEO and Content Marketing with Ivan Palii
Tools, Websites, Links, Books, and Videos mentioned in the podcast episode:
SEO Checker website: 00:02:30 YouTube: 00:09:39 TikTok: 00:09:39 Social networks: 00:09:39 Google Ads: 00:09:39 Facebook Ads: 00:09:39 Artificial intelligence in search engine results page: 00:09:39 Keyword research: Starting from ideas that are interesting for your audience and then optimizing the content to be liked by Google. (00:12:34) Content brief: Avoiding specific requirements and giving more freedom to authors to write about what they think is important. (00:12:34) Keyword squashing: Tools that push many keywords into an article. (00:13:51) Multi-channel approach: Understanding the specific channels and types of audience, measuring engagement, and using Google Analytics to track results. (00:14:53) Content production in different formats: Cheaper and easier than creating new content. (00:16:49) SEO Checker: Using data studies and expert polls to create valuable content, engaging experts to share and promote the content. (00:17:59) Google search ranking: Building trust, authority, and expertise to rank higher in Google search results. (00:19:52) Deep content and authority: Having specific, deep content that has been around for some time and has authority in Google's eyes. (00:21:10) SEO startup checklist: Starting with keyword research, creating landing pages, publishing content, engaging with customers, and writing articles for trusted websites. (00:23:05) Medium - mentioned at 00:24:35 - A platform for publishing and discovering content. Site Checker - mentioned at 00:24:35 and 00:26:01 - A tool for analyzing website performance and identifying issues. YouTube - mentioned at 00:26:01 - A video-sharing platform used to drive traffic. Google - mentioned at 00:26:14 and 00:27:28 - A search engine and platform that values expertise, experience, authority, and trustworthiness. SEO (Search Engine Optimization) - mentioned at 00:27:03 - The practice of optimizing web content to improve search engine rankings. Medium and LinkedIn articles - mentioned at 00:27:03 - Platforms for publishing articles and driving traffic. Expert help - mentioned at 00:27:03 - Suggested for content creators to improve their writing and storytelling. Site Checker software - mentioned at 00:28:21 - A tool for managing and monitoring multiple websites, providing alerts and reports. Demo - mentioned at 00:29:16 - Offered by Ivan Polly for anyone with questions about Site Checker.