With student loan debt at an all-time high, more and more parents are looking for ways to help their kids cut college costs. But how do you find your way through the maze of loans, scholarships, and the various other forms of financial aid? In this episode of The LIPN Podcast, we spoke with Vicki Vollweiler of College Financial Prep. We talked about how to apply for financial aid, what tricks and traps to look out for, and what help is out there for overwhelmed parents. To contact Vicki about help with college financial aid, call 516-225-5224 or visit her website at www.collegefinancialprep.com For more information about how podcasts, and other forms of business storytelling, can help grow your business, call Merrill Loechner at Smith Douglass Associates at 203-628-2606 or visit smithdouglass.com