The European Union is expected to welcome 758 million tourists this year, a number equivalent to about 70% of the entire European population, according to the European Travel Commission. Despite tourism’s pivotal role in contributing to the GDP of several countries across the union, more and more communities are exhausted from bearing the brunt of tourism’s costs. 

In this episode, host Giada Santana and tourism researcher Stefan Gössling exchange views on how the EU can lead the way toward sustainable tourism.