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Irrepressibles Podcast
Trailer
Bonus
Episode 7
Season 1
e07 - Alexy Lavigne-McPhee: Turning Rejected Fresh Fruit into a Million Dollar Business | Lessons in Innovation & Resilience
Welcome to the seventh episode of the Irrepressibles Podcast! 🎙️ In this episode, we sit down with Alexy Lavigne-McPhee, founder of Flirt, a fresh fruit beverage company that’s not just serving up delicious drinks—it’s tackling food waste head-on.
Built on a circular economy model, Flirt takes inspiration from the challenge of fresh fruit waste and turns it into an opportunity to upcycle and create something truly sustainable. Tune in for their inspiring story!
In this conversation, you’ll discover:
- The journey of building Flirt
- The power of upcycling in the beverage industry
- How leaning on community can be a game-changer for founders
- The top mindset qualities you need to succeed as a founder
Alexy is also a big believer in community-driven problem-solving, using LinkedIn as his personal soundboard—sharing insights, engaging with fellow entrepreneurs, and seeking advice when he hits roadblocks.
Tune in to get inspired and learn what it truly takes to make it as a young entrepreneur in today’s fast-paced world!
You can find more information about this episode here: https://www.irrepressiblespodcast.com/episodes/number-seven-alexy-lavigne-mcphee
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About the Irrepressibles Podcast
The Irrepressibles Podcast is all about uncovering the mindset qualities that define successful entrepreneurs. Hosted by Dannie, a former Radio-Canada reporter, each episode features in-depth interviews with young entrepreneurs who have overcome challenges and carved out their own path to success. We dive into their personal stories, discussing the habits, mental frameworks, and philosophies that help them stay unstoppable.
Whether you’re an aspiring entrepreneur, seasoned business owner, or just someone looking for motivation, this podcast offers real, actionable insights from people who’ve been where you are. Join us on this journey to discover what it truly means to be irrepressible!
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Chapters
- Intro
- Welcoming Alexy Lavigne-McPhee
- Circular economy
- Flirt's beginnings
- Inspiration to transform fruit into beverages/circular economy
- The challenge of making taste consistent
- Problem with Kombucha/Surviving Covid
- Red ocean/blue ocean
- Not making money because of Covid
- Circular economy & using unsold fruits
- Innovation in the beverage industry
- Competition is an amazing school
- Becoming entrepreneurs
- Sustainability in circular economies
- LinkedIn as a tool for growth
- The importance of having support as an entrepreneur
- The impact of Trump’s tariffs on Canadian businesses
- Flirt Sparkling Lemonade site-wide PROMO CODE
- Learning the ins and out of production of a product
- Making sure you’re well prepared before jumping
- The mindset shift around school
- The importance of mindset as an entrepreneur
- Encountering big lows as an entrepreneur
- Conviction
- Being innocent is a must in entrepreneurship
- B2C marketing
- Product tasting, cocktails
- Local manufacturing
- The team behind Flirt & automation
- Looking at the future
- Alexy's Top Mindset Quality
- Outro