You've been selling tech completely wrong! Most sales reps pitch products, rattle off features, and hope the client bites. But the truth is—buyers don’t care about your tech. They care about solving their problems. And if you’re not selling the solution to their pain, you’re already losing deals.

Max Clark breaks down the one strategy that guarantees you win more deals, faster. Learn how to speak the language of business pain, sell compliance and risk instead of products, and position your tech as an urgent need—not just another option. If your sales aren’t closing as fast as they should, this episode is for you.

This isn’t just another sales tip—it’s a game-changer. Tune in now and start selling the way clients actually buy!

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Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here, I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

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P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

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Website: www.itbroker.com
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