In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.

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00:00 Intro.

03:10 Who is Amanda Natividad?

03:37 Amanda's background.

04:59 What is SparkToro?

06:23 Reflection on changes in marketing.

12:27 Original content on SparkToro’s blog. 

14:20 Personal branding vs. corporate branding.

18:47 Aligning marketing strategy with audience insights.

21:44 Using an email list for marketing.

26:02 Scalability of SparkToro's marketing approach.

30:45 High-level individual contribution vs. traditional management

34:27 Balancing high-value work and 'chill work'.

37:37 SparkToro's content strategy.

41:17 Leveraging original research in content marketing.

45:01 Amanda's journey in building her personal brand.

48:38 Learn more about Amanda and SparkToro and get in touch.

49:52 Outro.

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SparkToro Website: https://sparktoro.com/

Amanda’s Website: https://amandanat.com/

Amanda on LinkedIn: https://www.linkedin.com/in/amandanat

Amanda on Twitter: https://twitter.com/amandanat

Amanda on Instagram: https://www.instagram.com/amandanat

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► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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