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Digital Marketing Made Simple with Jennie Lyon
Trailer
Bonus
Episode 9
Season 1
#9 - 8 Ways to Repurpose One Piece of Content
With how much work you put into your content, wouldn't it be good to get extra mileage out of it? Not only can you do this, but you should! Repurposing content for different mediums and formats is an essential strategy for getting the most return out of the time you put into creating it in the first place.
Once you both understand and embrace the idea of reusing content, the question is, how? In this episode, I share eight ways to repurpose your content, including written blogs, podcasts, videos, newsletters, and more.
- Get Your Content Out Everywhere! If it’s a podcast, make sure that you have it automatically going out to all of the podcasting sites!
- Transcribe it! If it’s a podcast or video, make sure to get a transcription of it for your website SEO!
- Clip the Audio: You can clip your content into mini audio pieces that are perfect for sharing on social media.
- Turn it into a Blog: If your content is not a blog, make it one! Blog posts are one of the best ways to drive traffic to your website.
- Article Submission: If it’s a blog, make sure to submit it to Medium and other article submission sites to get it out to a broader audience.
- Record a Video: It’s super easy to record your podcast with the video on - then you have more content to share! Or record a mini summary of the podcast for your YouTube channel.
- Send a Newsletter: If you aren’t building your email list, add it to the top of your to-do list! And make sure to get a weekly newsletter out to your subscribers.
- Turn it into a Lead Magnet: You have so much great content already, why not turn that content into a great lead magnet to grow that email list!
Links for this episode:
- Content Calendar Template
- Wavve
- Lumen5
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation