Sangram Vajre is the co-founder of Terminus, the leader in account-based marketing, and the host of The Flip My Funnel Podcast. He joins the podcast to discuss is his new book, MOVE-The 4-Question Go-To-Market Framework, and explains the MOVE framework and the 3 P’s (problem-market fit, product market fit, platform-market fit).
0:00 Intro
1:05 Conversation with Sangram
3:10 Growing on LinkedIn
4:30 Consistency
5:50 Community of modern-day marketers
10:05 New book
12:53 Working at Pardot
17:35 McDonald’s
19:00 Joe Rogan’s podcast
19:55 Is your go-to-market broken
25:06 MOVE framework— Market, Operations, Velocity, Expansion
29:40 Collaborating on book
32:00 Making personalized videos
36:45 Roles in go-to-market function
38:44 Content within MOVE framework
40:07 Order book
40:42 Outro
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