The popular image of an entrepreneur is going solo… being independent. But my guest this week, copywriter and joint venture expert Bob Serling, advocates a different approach that allows you to leverage the expertise and contacts of others.

You can use his strategies if you’re selling a product or seeking clients for your professional services… even trying to find work on a new career path.

Your business will move forward exponentially, says Bob, when you leave behind a winner-take-all attitude and instead help others be successful first.

That’s just one of the counterintuitive concepts Bob shares. And they’re proven to work - it’s how he created a best-selling toy with the world’s top skateboarder, despite starting with zero experience in the industry.

Tune in to discover…

• The secret ingredient to a successful business most entrepreneurs don’t understand
• Where to find the game-changers for your business - they’re closer than you think
• Why you should avoid traditional networking… and what to do instead
• The one thing you must do before creating a product or trying to sell it
• How to quickly make yourself credible to those who can help you the most

Listen now…

00:11 Today Steve speaks with Bob Serling. Bob has over 30 years experience in marketing, he is the founder of Profit Alchemy and a guru for joint ventures.

01:34 Bob is interested in people with unique ideas has that's the way he himself is wired. This has led him to work with a wide variety of different sectors.

03:33 Bob discusses the school system and how it categorizes you into predetermined “buckets”.

05:26 Bob recognizes that in order to be different you have to do different things that other people aren't doing. Bob goes in depth in how he did this throughout his career.

15:46 Bob explains the power of just sending out a simple email.

18:19 Bob explains how not being greedy leads to much more money.

19:50 Bob tells us why only 2% of potential products get to market.

15:49 Laura’s index card trick.

22:08 Bob explains what the key is to making joint ventures work because as many as 70% fail. He goes in depth on how to build great relationships.

30:28 Bob talks about trying to get people to do interviews for him and about his 15 min email academy.

35:41 Steve explains what the “Hamster wheel of Death” is.

36:57 If you an introvert, emailing is for you.

38:18 Steve and Bob give great examples of using email lists.

41:01 Bob gives further examples of his work with a client in a joint venture.

43:59 Bob tells us how to get in contact with him

• Tony Hawk
• Profit Alchemy, Inc
• How to write a good advertisement -Victor Schwab
• How to get rich in mail order - Melvin Powers
• Adweek
• Ted Nicholas
• Gary Haliburton
• http://www.15minuteemail.com
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