Upselling can be an incredibly effective marketing tool in your funnel, allowing you to increase the average order value and obtain additional revenue. When someone becomes a lead, they've already shown interest in your business, but the only way to separate those lookers from buyers is to ask for the sale!

In this episode, Jennie talks about:
🔹What is a Tripwire?
🔹Why Do I Need a Tripwire?
🔹How is a Tripwire Different From a Lead Magnet?
🔹Where and When Should I Offer a Tripwire?
🔹What Types of Products/Services Can you Offer as a Tripwire?
🔹Decide What You Want to Offer as a Tripwire Upsell
🔹Introduce the Tripwire Upsell Offer at the Right Moment
🔹Use Clear Messaging in Your Tripwire
🔹Leverage Urgency and Scarcity in your Tripwire
🔹Use Visual Cues in your Tripwire
🔹Provide Testimonials in your Tripwire
🔹Track the Results of Your Tripwire

Links for the episode