The RevOps Show
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Episode 58
Season 1
Episode 58: The "Oh Shit!" Moment - Why POV Insights Beat Thought Leadership
Let’s all pretend we’re sitting with a drink in hand listening to the waves crash as Doug and Jess talk through thought leadership versus point-of-view insights. We’re putting thought leadership on trial today.
Questions Discussed in Today's Episode:
- What is a point-of-view insight?
- Why do point-of-view insights cause people to change their course?
- Is search the only benefit to thought leadership? Are there any other benefits to thought leadership outside of driving search?
- Why choose 3-5 insights?
- How do you go about picking insights?