In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

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Check out Dropbox

TIMESTAMPS

0:00 - A little about Dropbox

1:55 - The 'end-to-end' approach to brand at Dropbox

4:00 - Brand studio team structure

10:15 - Getting buy-in for a team structure change

14:15 - The work involved in See, Buy, Use

17:45 - Collaboration with Marketing on the homepage

23:50 - A product strategy approach to a website

25:25 - The design and development process for the homepage

30:20 - Experimentation and optimisation

32:25 - Making a visual identity system flexible

35:00 - Working with agencies

37:20 - Metrics of success

44:00 - Project management at Dropbox

47:00 - What's next for Brand Studio

52:00 - Takeaways