In this episode of Riding Tandem, I sat down with Dr. Nate Wiechmann and his wife/business partner, Melissa. They share their inspiring journey of building their clinic, overcoming reputation challenges, and navigating personal crises, including the premature birth of their daughter during the pandemic. Learn how they embraced technology, leveraged social media, and relied on community support to thrive. This episode is a testament to resilience, authenticity, and the power of partnership.

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01:55 Starting Their Clinic
05:00 Expanding to a Second Location
07:32 Overcoming Reputation Hurdles
09:59 Using Social Media for Marketing
14:28 Overcoming Hesitation and Authenticity on Social Media
28:33 Advice for Business Owners in Crisis
36:32 Showing Vulnerability and Finding Support
40:28 Myths and Differentiation in Chiropractic Care
51:43 Productivity Hacks and Tools
56:57 Tips for Business Owners in Healthcare
01:01:49 Inspiration and Misconceptions
01:10:32 Making the World a Better Place

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Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com