Content, Briefly
Trailer
Bonus
Episode 52
Season 1
An inside look at Ross Simmonds' new book: Create Once, Distribute Forever
In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.
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Timestamps:
00:00 Intro
01:44 Launch of the ‘Create Once, Distribute Forever’ book.
02:45 Why did Ross write a book now?
04:17 Focused on story distribution.
05:36 Blurred lines between content marketing for B2B and B2C.
07:18 Befenits of communities.
14:07 Constraints on content distribution.
19:03 Understanding the fundamentals of content marketing.
23:51 Meta process of writing a book.
32:21 Learn more about Ross and Foundation and get in touch.
33:38 Outro
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