Join Nate Matherson as he sits down with Dave Rathmanner for the forty-eighth episode of the Optimize podcast. Dave is an experienced SEO consultant known for his deep insights into search engine algorithms and strategies. He is also an entrepreneur who is actively building a portfolio of websites across various niches, including the gambling sector. In today's episode, Nate and Dave explore the latest SEO challenges and updates, focusing particularly on the impact of recent Google algorithm changes on small and content-heavy sites. Dave shares his expertise on the struggles of smaller websites, especially those that rely heavily on organic traffic and monetize through display ads or affiliate links. Dave also touches on the broader implications of Google's shift towards evaluating content on a more granular, page-level basis, which was intended to assess the helpfulness of content more accurately. Despite these changes, Dave expresses skepticism about the effectiveness of this new approach, noting that recovery from penalties remains elusive for many. Throughout the discussion, Nate and Dave analyze various factors that could influence a site's standing with Google, from the nature of its content and its optimization strategies to the balance of ads and affiliate links. Closing the episode is our popular lightning round of questions! 

LinkedIn: https://www.linkedin.com/in/dave-rathmanner-23101a7a/
Twitter: https://twitter.com/daverathmanner
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