Billion Dollar Backstory
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Episode 79
Season 1
79: What Most Fund Managers Overlook When Hiring Marketing Pros | Story Snacks Series
If you’re like most fund managers, you’re busy serving your current clients—so much so that bringing in new ones feels overwhelming.
After all, you’re not a salesperson, and it may even make you a little uncomfortable to hit the pavement and sell your services.
Hiring marketing support can help you sidestep that discomfort and bring in more business. On the other hand, hiring before you’re ready could end up costing you time and money in the long run.
That’s why, in this Episode, Stacy breaks down:
- The two biggest mistakes fund managers make when hiring marketing professionals (and how to avoid them)
- The first step every founder must take before outsourcing marketing
- The truth about hiring “connected” industry veterans
- How to know when it’s time to hire your first in-house marketing person
This is Story Snacks! A bite-sized, jam-packed series for fund managers who are ready to master strategic storytelling in less than 20 minutes per week!
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