President-elect Donald Trump’s penchant for exaggeration has pushed the boundaries of how elected officials communicate with the public. Trump’s conspiracy theories and shock-and-awe approach to campaigning propelled him back into the White House — leaving millions wondering how he was able to pull it off.

Recent studies into the science of magic, examining how magicians utilize deception to manipulate their audiences, may provide an answer. Today on Lever Time, Lois Parshley, a senior investigative reporter at The Lever, explains why a recent groundbreaking magic contest holds the keys to understanding how people can be manipulated in a post-truth world.