Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
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Episode 241
Season 1
241. The New Rules of AI Marketing & SEO with David Meerman Scott
Marketers, we have a problem. Traditional SEO is being disrupted by AI technologies like ChatGPT and Perplexity. Join Ash Roy on the Productive Insights Podcast as he talks with David Meerman Scott, the author of The New Rules of Marketing and PR, Fanocracy , The New Rules of Sales & Service, etc., a leading marketing authority and HubSpot advisor, on how AI is changing the game and what you can do to adapt.
Key Topics:
AI Marketing: How AI tools are revolutionizing SEO and content marketing.
SEO Disruption: The impact of AI-generated summaries on search behaviors.
Content Strategy: Ensuring your content is recognized and cited by AI models.
Future of Marketing: Adapting to AI-driven changes in marketing.
Chapters:
00:00 Introduction: The Disruption of Traditional SEO
00:15 Meet the Expert: David Meerman Scott
00:29 Key Ideas to Smash Your Business Goals
00:51 The Impact of AI on Content Marketing
01:30 The Future of Generative AI and Content Creation
03:46 Becoming a Recognized Expert
05:14 Newsjacking: A Case Study
08:09 Conclusion and Further Learning